As some of you may know, Husky was born out of Heavy's technology and video advertising "prowess". We leveraged all of that know-how into Husky. That said, there's a great post today about Heineken's video campaign on Heavy. Heavy delivered over 2 million streams of The Heavy List with Heineken integrated into the fabric of the show as well as our interstitials and video-skin units wrapped around the video experience. The results speak for themselves - 7% click-thru rate on the skins! Wow.I think that speaks volumes about both the format AND the creative put into these ads. Nicely done guys!
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