Wednesday, August 27, 2008

The Husky, Heineken, Heavy Trifecta

As some of you may know, Husky was born out of Heavy's technology and video advertising "prowess". We leveraged all of that know-how into Husky. That said, there's a great post today about Heineken's video campaign on Heavy. Heavy delivered over 2 million streams of The Heavy List with Heineken integrated into the fabric of the show as well as our interstitials and video-skin units wrapped around the video experience. The results speak for themselves - 7% click-thru rate on the skins! Wow.

I think that speaks volumes about both the format AND the creative put into these ads. Nicely done guys!